I am currently working as a Social Media Specialist at the United Nations’ agency for Telecommunications (ITU). My role focuses on technical B2B communication addressed to Member States and the private sector, while also making complex technology topics more accessible to the general public. I create content, analyse social media performance, and manage posts on ITU’s Secretary-General’s accounts. As part of the international organization in charge of AI standardization, I have developed a strong understanding of AI applications—particularly how they can be used sustainably and as tools to enhance human performance when guided responsibly.

My journey at the United Nations began at the UN Office in Geneva, where I was mainly responsible for transforming news from the field—such as news from war zones or disaster-affected areas— into engaging content to raise awareness and support fundraising efforts.
I also monitored a wide range of media sources for content ideas, tracked trends and analysed UN’s audience sentiment.
Furthermore, I contributed to the drafting of biweekly press briefings and regularly attended Human Rights Treaty Bodies and Human Rights Council sessions, which broadened my perspective.
Working closely with TV and radio professionals honed my technical skills in multimedia production.
My biggest accomplishment was introducing a coherent communication strategy based on weekly performance analytics.

Before that, I worked as Social Lead for France for PUBG Mobile and UNDAWN, and as Community Manager for BitLife Français, three major companies in the mobile gaming industry. Within just three months of joining the marketing agency Bold Creators Club, I was promoted to manage teams of designers and community managers. My responsibilities included devising communication strategies, creating content, managing social media accounts, delivering weekly performance reports to stakeholders and developing influencer marketing strategies in collaboration with specialized agencies. I led several successful marketing campaigns for PUBG Mobile, including the Royale Madness campaign, achieving a +273% increase in engagement rate, and drove rapid audience growth for BitLife Français through localized content strategy, reaching 20,000 followers in the first month.

I have also worked as a freelance marketer, developing websites, creating content, and designing data-driven strategies across sectors such as sports, cosmetics, and behavioral sciences.

Additionally, I worked for a semi-public urban planning agency, where I was responsible for digital, B2B investor-oriented economic development, and internal communications.

Earlier in my career, I worked in an SME operating a luxury concept store and restaurant, an experience that strengthened my soft skills and my ability to work in fast-paced environments.

I am Bulgarian, with an educational background shaped by French education and culture. I graduated from Lycée Français Victor Hugo, one of the highest-ranking schools within the AEFE network in terms of post-graduation career paths.

I then earned a Bachelor’s degree in Political Science from the University of Montpellier, where I developed a solid understanding of public sector dynamics. During my studies, I discovered my affinity for communication and digital marketing through my work with various associations—ranging from charities, political education initiatives and entertainment.

Finally, I completed a Master’s degree in Marketing, Communication, and Commercial Strategies, which strengthened my skills in business development, branding, and strategic marketing. My thesis focused on place marketing, for which I developed a comprehensive territorial marketing strategy, including a market diagnosis, target audience analysis, and a complete brand identity for a rural area in France. This work was awarded a grade of 17/20.
In addition, I worked at the City Hall in the studied region, where I was responsible for public relations and crisis communication during the 2022 Gironde wildfires.